xc體育自2000年成立以來，主要從事運動鞋、運動服裝和運動配件的設計、研發、生產與營銷。本著“消費者導向、誠信、創新、協作、共享”的核心價值觀，現已發展成為中國體育用品行業的領先企業。

xc體育擁有品牌專賣店近6000家，覆蓋全國31個省、市、自治區。旗下產品涵蓋籃球、跑步、綜訓、戶外、xc體育喬丹質燥等多個系列，并于2020年收購茵寶大中華區經營權，以多品牌戰略布局成人、兒童運動服飾市場。

ZHONGQIAO SPORTS was founded in 2000 and is        mainly engaged in the design, development, manufacturing, marketing and sales        of athletic footwear, apparel and accessories. Acting upon the core values of “consumer-orientation,        integrity, innovation, collaboration and sharing”, ZHONGQIAO SPORTS has        grown to        be a leading company in China’s sportswear and gear industry.

ZHONGQIAO SPORTS products are sold through about 6,000        retail accounts in China, covering 31 provinces, cities and autonomous regions.        The company is operating multiple well-known brands including QIAODAN, QIAODAN          KIDS  and UMBRO. Product pipeline covers many categories which are basketball,        running, training, outdoor, new lifestyle and qiaodan zhizao. Nowadays, ZHONGQIAO SPORTS attracts millions of        loyal consumers and continually strengthens its        brand reputation, competitiveness and impact in worldwide every year.